What is a WhatsApp green tick?
WhatsApp Green Tick is a badge that appears on your WhatsApp API number profile. You will receive it once your Business profile has been successfully verified by WhatsApp, indicating that you are an Official Business Account.
Benefits of a verified badge?
A green tick badge indicates that your brand is genuine, one-of-a-kind, and trustworthy.
- Obtaining the Green tick badge can help reduce the number of times your customers block you.
- It may also increase the read rate of your messages, resulting in a higher ROI on your messaging costs.
- It can eventually become a part of your overall branding.
- Customers can see your brand name even if they do not save your business contact information. More faith!
Pros and cons of a verified WhatsApp verification badge?
- Shows users that the account is genuine and safe to interact with, resulting in more engagement and fewer negative reactions like blocking the WhatsApp phone number.
- Instead of your phone number, your brand name will be displayed.
- To apply, you must have a WhatsApp API account.
- Challenging to get a green tick verification badge.
To obtain this badge, you must first complete WhatsApp’s verification process. Here’s how you can get Green Tick Verification On WhatsApp Business.
WhatsApp is exploring newer ways to connect with the businesses that matter to their customers. Once WhatsApp has verified that your phone number belongs to a business, the green tick badge ✅ appears next to your profile picture. The green tick badge confirms that WhatsApp verifies your phone number.
You can apply for Green Tick after being approved for WhatsApp Business APIs. Very few businesses meet WhatsApp’s official business account criteria. WhatsApp typically grants Green Tick or an Official Business account to minimal and highly reputed businesses.
Types of business account
There are two types of WhatsApp business accounts:
Official Business Account : WhatsApp has verified that an authentic, notable brand owns this account. An official business account has a green checkmark badge and chat thread headers in its profile. The business’s name is visible even if the user hasn’t added the business to their address book.
Business Account : Any account using the WhatsApp Business API or WhatsApp Business App is a business account. WhatsApp verifies the authenticity of a brand for every account on the WhatsApp Business API.
Official business account
If your WhatsApp account is an official business account, the display name will be visible in the chat list, chat screens, chat groups, and contacts view instead of the phone number. In addition, there will be a green checkmark beside the displayed name in the contacts view.
Business account (with API access, but without Green Tick)
If your WhatsApp account is a business account, it will only show the display name in the contacts view in the smaller text; all other views will show the phone number. You can help customers learn more about your company by filling out your business info, including your business website, address, and hours
How to verify a WhatsApp business account?
Below are the steps to apply to get a Green Tick on WhatsApp:
- You must first apply for WhatsApp API access through a WhatsApp Business Solution Provider (BSP) such as ValueFirst
- Once your WhatsApp Business API access is approved, you can reach out to your BSP to apply for Green Tick
However, the green tick application may be rejected if your business is not reputed. The rights to approve your green tick remain with WhatsApp, and the BSP has no role to play in that.
Can I still use WhatsApp APIs without a green tick?
Yes. Not having a Green Tick on your account does not limit you from using WhatsApp Business APIs. You can continue to use WhatsApp Business APIs without a Green Tick. You will have access to all WhatsApp API features.
With WhatsApp API-approved number, You can-
- Broadcast marketing campaigns & promotional messages on WhatsApp.
- Run WhatsApp Chat ads. [Read] How To Create Click To WhatsApp Ads.
- Schedule WhatsApp messages at scale.
What is the eligibility criteria to get an green badge? ✅
- You must be using WhatsApp API Approved Business Account
- You must enable 2 Step Authentication
- Facebook Business Manager account must be verified by Facebook
- Must be a business (Individuals are not allowed as of now)
- Recommended you are in Tier 2 or above messaging level
- Must be a notable and reputed brand
How long does the green tick verification process take?
Green Tick application decision takes typically about 1-2 business days. However, in rare cases, it may take up to a week.
What should you do if your green badge application is rejected?
The only distinction is how your profile and contact information appear to customers. So yes, the green badge makes it seem more official, but everything else remains the same, and you can run campaigns and support customers just like any other brand with the badge.
You can also try again after 30 days if you want.
What’s the most critical factor in obtaining green tick verification?
Having 3-5 PR articles about your company increases the likelihood of your account getting the green tick.
What is the cost of applying for WhatsApp green tick verification?
Check out our page on WhatsApp green tick application fee to know more.
Which businesses are not eligible for WhatsApp green tick verification?
WhatsApp disallows certain business categories for WhatsApp API and hence for WhatsApp Green Tick Verification. Businesses dealing in the following products/services cannot be approved for using WhatsApp Business APIs:
- Tobacco Items
- Gambling Businesses
- Alcohol Brands
- Weapons & Ammunition Businesses
- Live Animals
- Adult Product/Services
- Medical & Healthcare Products
- Dating Services
Please refer to WhatsApp’s Commerce Policy for the complete list and updated details about the prohibited category of products and services.