Email + Chatbot = Match Made in Heaven. Chatbots are extremely powerful and intuitive customer service tools that have entirely changed the way businesses engage with their user base nowadays. They are available 24x7 and can address customer queries within seconds.
Chatbots are extremely powerful and intuitive customer service tools that have entirely changed the way businesses engage with their user base nowadays. They are available 24x7 and can address customer queries within seconds. This is in stark contrast to CS managers, aka live agents who can't be accessible always and may also take some time to respond sometimes.
But chatbots can take care of a lot more than just customer support; They can also help you promote your brand effectively. All that is required is to pair the AI-based chatbots with email marketing, and you're all good to go. Here are a few benefits that this fusion can bring.
Build Email Subscriber List
One of the simplest ways to use chatbots and email marketing together is by deploying a specially created email list subscription chatbot. The bot can ask for a few details from the visitor once the conversation commences, one of which is subscriber's email address. These details are then forwarded to the email subscriber database, where marketers can download it and use it later to send promotional emails to the subscriber.
The best part of using Do It Yourself chatbots to fetch subscriber details is that they're conversational, which makes it easier for users to provide info. On the other hand, filling in lengthy forms for the same can be an arduous task which a consumer is often unwilling to undertake.
Facilitating online sales
Chatbots can also assist with conversational trading, i.e. shopping through interactions. If your buyers have set up their accounts, your AI-based chatbot will be able to show them the products or services sold through your brand.
All shoppers need to do is pick a product or service and confirm additional relevant information: delivery and payment details. The chatbot can then send them to the payment gateway.
So, where do the emails come in?
Once the purchase has been completed, you will send a transaction email confirming the payment. These emails will confirm the payment details and will also carry the product's shipping info.
It's never easy to convert a lead instantly. There are times when the sales funnels are long-drawn and entail you to nourish the prospect.
So, how do chatbots and email marketing can assist?
You can use them for engaging and nurturing your leads. You can share essential docs and provide comprehensive information about your brand and your products and services via email. You may also send case studies and client reviews through them.
Chatbots can interact with your leads in real-time. They quickly reply to the queries and increase their chances of converting.
Chatbots and email marketing could also be used to advertise your goods and services. Based on your audience's inclinations and interests, you can send emails and product recommendations to them.
Likewise, chatbots can memorise consumer preferences and provide an omnichannel experience to your prospects.
Build intuitive and conversational Do It Yourself chatbots with zero coding skills within minutes to support your email campaigns. To know more, visit us now!