WhatsApp Commerce: How WhatsApp Enables Complete User Journeys
In today's fast-paced world, it has become essential for businesses to keep up with the latest trends and technologies to reach their target audience. One such technology is WhatsApp Commerce, which has revolutionized the way businesses interact with their customers. WhatsApp, with its massive user base of 2 billion, has become a go-to platform for businesses to connect with their customers and provide them with a seamless user experience. In this blog, we will discuss how WhatsApp enables complete user journeys through WhatsApp Commerce.
What is WhatsApp Commerce?
WhatsApp Commerce is the use of the WhatsApp messaging platform to conduct commercial transactions between businesses and customers. WhatsApp enables businesses to interact with their customers in a more personal and direct way. WhatsApp has made it possible for businesses to communicate with their customers through text, voice, and even video calls, making it a one-stop-shop for customer engagement.
WhatsApp has also introduced a range of features that enable businesses to conduct transactions through the platform. Some of these features include WhatsApp Business API, WhatsApp Pay, and WhatsApp Catalog. These features allow businesses to provide a complete user journey through WhatsApp, from product discovery to purchase and even after-sales support.
WhatsApp Commerce User Journey
The WhatsApp Commerce user journey starts with the discovery of the business through various channels such as social media, search engines, or word of mouth. Once the customer discovers the business, they can initiate a conversation with the business by sending a message. The business can then respond to the message and start a conversation with the customer.
WhatsApp enables businesses to provide personalized customer support by sending messages, images, and videos. Businesses can also use WhatsApp to provide after-sales support by sending order updates, tracking details, and even handling returns or refunds.
Let's take a closer look at the different stages of the WhatsApp Commerce user journey:
Discovery: The customer discovers the business through various channels, such as social media, search engines, or word of mouth.
Initiation: The customer sends a message to the business to initiate a conversation. The business can respond to the message and start a conversation with the customer.
Product Discovery: The business can showcase its products or services through the WhatsApp Catalog feature. The customer can browse through the catalog and select the products they want to purchase.
Order Placement: Once the customer has selected the products they want to purchase, they can place an order through WhatsApp. The business can send the customer a payment link to complete the transaction.
Payment: WhatsApp Pay allows customers to make payments directly through the WhatsApp platform, making it easy and convenient for both customers and businesses.
Order Fulfilment: Once the payment is received, the business can fulfill the order and send the customer a confirmation message with the order details and shipping information.
After-sales Support: Businesses can use WhatsApp to provide after-sales support, such as sending order updates, tracking details, and handling returns or refunds.
Advantages of WhatsApp Commerce
Personalized Customer Support: WhatsApp enables businesses to provide personalized customer support by sending messages, images, and videos.
Convenience: WhatsApp Commerce provides customers with a convenient way to shop and make payments without leaving the WhatsApp platform.
Increased Sales: WhatsApp Commerce enables businesses to reach a wider audience and increase sales by providing a seamless user experience.
Cost-effective: WhatsApp Commerce is a cost-effective way for businesses to conduct transactions and provide customer support.
Customer Loyalty: WhatsApp Commerce enables businesses to build customer loyalty by providing a personalized and seamless user experience.
WhatsApp Commerce has revolutionized the way businesses interact with their customers. WhatsApp enables businesses to provide a complete user journey, from product discovery to purchase and even after-sales support. WhatsApp Commerce provides businesses with a cost-effective way to conduct transactions and provide customer support. Contact us to know more!